Should Your Next Financial Advisor Be A Monkey?
Wednesday, August 4th, 2010August 4, 2010
Should Your Next Financial Advisor Be A Monkey?
posted by Steven Barrymore
Laurie Santos is cognitive psychologist at Yale and teaches monkeys to use monkey money in exchange for food. She posses a correlation between human and monkey repetition of errors in how we (they) handle monetary exchanges. In this TED video, she demonstrates that monkeys, as we humans, have many of the same predictable behaviors when it comes to the exchange of money for goods / services. Monkeys shown exchanging their token monkey money for grapes and having to buy from good grape dealers and shady grape dealers, this video is ready for prime time. Just don’t give up your financial advisor for the monkey equivalent, yet.
Via: TED
